Hung Nguyen - Portfolio

Project Info

ClientMagipik.com

Year2025

RoleConcept & Design Director

CategoryPacking

The Celestial Four Arts vector collection reimagines the classical Vietnamese disciplines of Cầm – Kỳ – Thi – Họa through a modern, flowing visual language. Each artwork centers on a symbolic hand gesture—playing music, placing a Go stone, unfolding poetry, and guiding a brushstroke—capturing the essence of the four noble pursuits that shaped Eastern refinement.

Using elongated silhouettes, soft celestial curves, and rich jewel-tone palettes, the collection blends traditional Asian aesthetics with contemporary minimalism. The golden cloud motifs unify all four pieces, creating a serene rhythm that moves from one illustration to the next.

Designed for premium packaging, cultural branding, and artistic storytelling, this collection preserves the soul of heritage while presenting it in a fresh, elevated, and highly adaptable visual form. It is both a tribute to timeless artistry and a versatile toolkit for modern creative expression.

Celestial four arts - Tea Packaging image cover

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